New Delhi: Fido Dido, the tall, slim and curly haired cartoon man, the face of PepsiCo owned lemon drink 7UP when it debuted in India, is making a comeback through a summer campaign “Back to Cool”.

7UP, the clear refreshing drink, has come up with a thought-provoking yet very witty and fun campaign. The central concept of the brand campaign launched today as part of 7UP's ‘Think Fresh’ series, ...

7Up has rolled out a film titled 'think fresh’, showcasing a comical solution to spread awareness on road safety. Conceptualised by DDB Mudra, the film features the curly-haired brand mascot 'Fido ...

MUMBAI: No more stress, no more worry; the Original Chiller is here. 7UP, refreshing clear drink with a natural lemon flavor is building on this insight and bringing the ‘Original Chiller’ to help ...

Fido Dido has a rather unusual lineage — two lines, eight squiggles, four dots and a dash, to be precise. He was born, according to promotional blurbs, in 1985 on a cocktail napkin in a New York ...

The legendary drink with a natural lemon flavour, 7UP, is bringing the ‘Original Chiller’ to help ‘Put The Chill’ in people’s lives. This summer Fido Dido, the witty, wriggly-haired mascot known for ...

7UP, the clear refreshing drink, is back to inspire Sri Lanka’s youth to discover solutions for their everyday problems. The thought-provoking concept of the brand’s new campaign launched today as ...

Conceptualised by DDB Mudra, the film mascot Fido Dido who comes up with a clever solution for the protagonist to win over the attention of a lady from an adjacent balcony. Naseeb Puri, marketing ...

Refreshing lemon and lime beverage brand, 7up Nigeria, has relaunched the Fido Dido mascot; the famous character known for his quirky and eccentric attitude, calling on Nigerians to be their original ...