Reckitt Benckiser has mobilised two of its brands in the fight against ‘man-flu’. Strepsils and Lemsip have been used in combination in the Online Pamperer, where an elderly woman called Flo can text ...
LONDON (Reuters) -Britain's Reckitt Benckiser, the maker of Strepsils throat lozenges and Dettol cleaning products, missed expectations for fourth-quarter like-for-like net sales as a late flu and ...
This is the account of how distinctive creative advertising successfully repositioned Strepsils with dramatic sales results in an increasingly competitive market. We will demonstrate how the ...
Winter brings the onslaught of sore throats and tickly coughs, or at least it does in our household. In a bid to try to soothe my throat and get some sleep, I decided to try a range of different ...
ISLAMABAD: The Competition Appellate Tribunal (CAT) has dismissed the appeal filed by Reckitt Benckiser in the Strepsils case due to non-prosecution. The company’s counsel sought an adjournment, ...
Montu is someone who speaks his heart and cares not only for himself but also for those around him. Montu is a character created by consumer health and hygiene company RB (formerly Reckitt Benckiser), ...
Scholl's electronic nail files and gel insoles for shoes helped sales climb at household brands giant Reckitt Benckiser - with Durex condoms, Gaviscon heartburn relief and Strepsils throat lozenges ...