When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

Thank you for the reminder that so much of a brand’s equity resides in its physical pack (DW 12 August). The examples shown of Waitrose’s redesigned London Dry Gin and Smirnoff Ice demonstrate at a ...

Foam Fabricators Inc, which is backed by Compass Diversified, has made an investment in Springfield, Tennessee-based Rational Packaging, a provider of recyclable, paperboard-based structural packaging ...

Lambie-Nairn has created a structural packaging design for O2’s Xda Orbit multi-function mobile phone. The packaging is designed so that as one side of the box is pulled open, the opposite side also ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...