For this year’s milestone anniversary at the Sturgis Rally, visitor count was the highest it’s been in five years. From Aug. 1 to Aug. 10, a total of 537,459 vehicles were counted at traffic ...

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

PIEDMONT – Bikers come to the Sturgis Motorcycle Rally to party, but they might stop for some lemonade first. Rally regulars have likely seen the yellow billboard and big yellow flag while heading ...

SIOUX FALLS, S.D. (KELO) — The Sturgis Motorcycle Rally vehicle count reached 537,459 entering vehicles for the 85th Anniversary rally, the South Dakota Department of Transportation said. The SD DOT ...

The South Dakota Highway Patrol on Aug. 8 reported two more fatalities during the 85 th annual Sturgis Motorcycle Rally, bringing the total number of fatalities for the event thus far to four. On Aug.

RAPID CITY, S.D. (KOTA) - The third annual Sturgis Bronco Rally is underway in the City of Riders. Dozens of Broncos lined ...

STURGIS, S.D. -- The coronavirus may be changing the world, but there aren't many signs of the pandemic at the massive annual motorcycle rally being held this week at a small city along Interstate 90 ...

STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 /PRNewswire/ -- Sonic Automotive, Inc. (SAH), one of the largest automotive and powersports retailers in the United States, today announced ...

The 85th Sturgis Motorcycle Rally a 14% increase from 2024. Despite initial predictions, attendance was strong. Four fatalities occurred during the rally. For this year’s milestone anniversary at the ...

12-year-old Wyatt Dennis has raised over $101,000 for charity through his lemonade stand at the Sturgis Motorcycle Rally. He began the stand in 2019 with the goal of buying a Lego set, but quickly ...