Even people who think about their health when it comes to diet and regularly adhere to recommended guidelines know that the smell and appearance of something that is “bad” for us, like french fries, ...

The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...

4. Replicability of subliminal priming effects across 59 independent studies. Notably, given Mr. Doyen's comments in Mr. Bower’s article dismissing the reality of subliminal priming, deCoster and ...

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

IT WAS a stunt that launched a thousand conspiracy theories. Market researcher James Vicary claimed in 1957 that he could get movie-goers to “drink Coca-Cola” and “eat popcorn” by flashing those ...

What follows is a response to a recent article in ScienceNews on the replicability of priming effects in social psychology. [Also relevant is a new article in Nature online by Ed Yong concerning the ...