You may have never heard of ASMR before, but you may have experienced it. It’s the tingling sensation on the back of your scalp or on your neck when you hear certain subtle sounds: Like a whisper, or ...

Imagine softly rustling leaves in the distance or a breathy whisper in your ear. Do you feel a tingling, warm sensation in your head? If so, you might have Autonomous Sensory Meridian Response (ASMR).

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

Nobody watches the Super Bowl for relaxation. But that’s what William Halligan got. It was February 3, and Halligan, a 72-year-old dentist, was watching the game with his wife, nieces, and nephews at ...

Sunday night’s Super Bowl audience watched the New England Patriots seize their sixth NFL championship and got an eyeful of Maroon 5 frontman Adam Levine’s nipples, but at least one of the broadcast’s ...

With Meghna Chakrabarti Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S ...

Michelob Ultra Pure Gold is hoping to stand out during the Super Bowl ad frenzy with its calming commercial featuring Zoe Kravitz whispering messages. The campaign is likely targeting millennial ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Super Bowl ads are more ...

“Let’s all experience ... something ... together,” Zoe Kravitz whispers at the start of Michelob Ultra’s 2019 Super Bowl ad. Kravitz is alone on an island ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...