Wendy’s is responding to intense backlash this week after announcing plans to test dynamic pricing — which uses AI to change prices on its new digital menus — in an effort to improve sales growth.

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

Walmart is introducing Digital Shelf Labels at all stores by next year. Are these made for surge pricing? What to know for ...

Rideshare company Lyft on Wednesday formally announced its new Price Lock feature that lets customers avoid surge pricing on their daily commutes. Lyft said that about 35% of its riders are commuters ...

The recent controversy over Wendy's pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy's new president ...

If you’ve ever called an Uber or Lyft after a game or concert or in a rainstorm, you’re probably familiar with the concept of surge pricing. It can be an outrage to have to pay $35 for a ride that ...

Wendy's, the restaurant chain that helped pioneer the corporate online persona, landed in some hot oil this week due to comments from its CEO about the company implementing dynamic pricing. Naturally, ...

Editor’s Note: A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. New York CNN — Your Uber costs more at 5 pm on a Tuesday than it ...

Kroger says it won't 'surge prices.' Re "Kroger adds new digital price tags in some stores," Oct. 16: In response to fears that electronic shelf labels on grocery shelves will lead to abuses such as ...

Uber surge pricing is supposed to be applied to especially busy times and places, when riders may prefer paying a substantial premium to not being able to get a ride at all. But drivers are claiming ...