We're on Lake Ontario at the mouth of the Niagara River using the Flexi Jigs with the brand new Skoolie Minnow swimbait! Our ...

From mid-spring through mid-fall, soft swimbaits — such as Z-Man’s Swimmin’ Trout Trick, Keitech’s Swing Impact, and Lake Fork Tackle’s Live Magic Shad — excel at catching bass, especially ...

Anglers with a bit of salt in their hair remember fondly the venerable Sassy Shad, the paddle-tailed, shad-shaped soft plastic wonder that caught practically anything that swims. In the fishing lure ...

My first experience throwing large swimbaits was years ago, not fishing for bass but monster pike in a world-renowned trout ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s been an ...