The Indian conglomerate Tata Group plans to launch its “super app” as soon as next month, bringing together many of its established and recently acquired consumer services for the first time as the ...

https://www.thehindubusinessline.com/companies/cignal-tv-pilots-super-app-in-philippines-powered-by-tata-play-binge/article68684644.ece Copy Cignal TV, the ...

The Indian conglomerate Tata Group, a $103 billion company whose business spans multiple industries from salt and software to telecom and steel, is ready to embrace consumer technology. The ...

The $106 billion Tata Group aims to ramp up its Super App plan by adding categories such as electronics, groceries, fashion and lifestyle, beauty, travel, health, education, and entertainment. These ...

Direct-to-home (DTH) operator Tata Play has opened its over-the-top (OTT) aggregator app Tata Play Binge to all users. Earlier, the app was only available for Tata Play DTH subscribers. Tata Play ...

Through short-format films developed using generative AI, the campaign introduces a fresh, humanised tone to product features ...

“I understand one might say OTT has been there for a long time and there are millions of people watching it, but that's free OTT,” he asserts. As part of the deal with Amazon Prime Video, Tata Play ...

Pixelfox has been appointed as Tata Play's performance marketing partner to enhance digital marketing efforts for Tata Play Binge, Tata Play DTH, and Tata Play Mobile App. They will design high-impact ...

In the biggest news of the week, India lost its tallest business leader Ratan Tata. Tata Group chairman emeritus took his last breath at a hospital in Mumbai on October 9. Ratan Tata’s death marks the ...

Developed with Ogilvy and Aesthetic Intelligence Labs, Coco blends handcrafted animation with generative AI for scalable ...

Sports fans in India can now watch premium live matches on their TV screens without needing an OTT subscription, as Tata Play launches ‘FanCode Sports’—a dedicated 24/7 sports channel in partnership ...