Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...

The average Charlie says, “I love XYZ brand of toothpaste because it has magically transformed my off-whites into pearly whites within a matter of three days. Easy on the pockets, XYZ offers germ-free ...

Richard Blumenthal’s U.S. Senate campaign is beginning its television advertising today with three spots that present him as a crusading attorney general on behalf of consumers. All three commercials ...

Patient testimonial videos on the brand.com homepage for Premarin, an estrogen tablet manufactured by Wyeth (now Pfizer), overstated the drug’s efficacy and minimized risks, while a journal ad for ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Instagram’s rolling out a new element within ...

A major Democratic super PAC launched its first wave of ads as part of a $140 million campaign to target voters in key battleground states Monday, using testimonials from voters to warn of the risks ...

Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been ...

Verizon-backed digital wireless service visible has debuted an ad campaign in partnership with content agency Jelly that puts New York City actors to work by acting out dramatic cell phone testimonial ...

Some of the country’s biggest and most prestigious cancer treatment centers are using misleading testimonials that don't disclose their results aren't typical, according to a watchdog report. Out of ...