'The reason I do commercials for The General now is, one, they took care of me when I was young.' Hall of Fame hooper Shaquille O’Neal learned a hefty lesson regarding finances early after he tried to ...

The retired NBA star also shared his early thoughts on this season. Any former teammate of Shaquille O'Neal would likely tell you that having him on the court was the sports equivalent of a great ...

One of the wider-ranging sports advertising partnerships recently is insurance company The General’s deal with the NBA’s G League. That covers a lot of fronts, including title sponsorship of an ...