The concept of sales "theory" or marketing "theory" is problematic. This is because these are really subsets of a broader microeconomic approach to the manipulation or creation of demand. The concept ...

Influential leaders such as Mahatma Gandhi and Martin Luther King, Jr. came to world attention because of their almost uncanny ability to inspire and motivate people. As the manager of a small ...

Engineering education has been changing with time. The desire to achieve “best practice” requires a clear framework for what is “best.” Finding the answer requires research. Research requires ...