In 1997, Steve Jobs returned as CEO of Apple. The “Think Different” slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency ...

Ken Segall, the advertising guru who named the iMac and coined the “Think Different” slogan, wants to bust what he calls the “last myth about Macs:” security. Segall takes to task all the usual ...

Remember the “Think Different” ad campaign Apple launched in 1997? It was one of the most brilliant ad campaigns ever conceived. Now it’s been reimagined by Business.com (using AI) with ads for ...

Apple ended its famous “Think different” ad campaign more than 20 years ago, so perhaps it’s time for a reboot. Business.com challenged a generative AI to create new ads for the classic campaign ...