TikTok is about as red hot as you can get, to the point where even Amazon is sweating and playing catch-up. So how do you as a brand realize the massive potential of TikTok search ads? The ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

But not much of the app’s revenue trickles down to the content creators themselves. Instead, many look to paid advertising deals and brand sponsorships for income. The Federal Trade Commission has ...

TikTok has introduced affiliate content and direct links to TikTok Shop all over the app. We watched 1,000 TikToks to see if we could observe any advertising patterns in our For You Pages. The results ...

The two strange bedfellows have come together to expand their reach with global marketers. When Marc Jacobs collaborated with TikTok influencer Nara Smith last week on an ad spoofing her ...

In today’s Digest, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, ...