TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

TikTok has until this Saturday, April 5th to find a US buyer, or risk another ban that could heavily impact the businesses that rely on the platform for their marketing strategies.. This week ...

The Gist. TikTok's looming shutdown.With no intervention, TikTok could "go dark" in the US, impacting 170 million users and countless marketers. Impact on marketing strategies.

New intel suggests the US-based version of TikTok that has been in development for months. ByteDance has been working on a U.S.-only ap that will operate on a separate algorithm and data system from ...

TikTok has denied a Reuters report claiming it's building a standalone U.S. app with a separate algorithm. TikTok is pushing ...

The platform reportedly suspended plans to expand its e-commerce business in Europe late last month to focus on the US market. It’s a somewhat risky strategy, considering that TikTok is under ...

The TikTok US-only app strategy centers on creating an independent recommendation system that would operate entirely apart from ByteDance’s global infrastructure. The new app is expected to use only ...

US President Donald Trump signalled that he would give TikTok’s Chinese parent company another 75 days to find an American ...

TikTok's parent company plans to transition US users to an advanced version of CapCut, the popular video-editing app. This ...

In 2023, TikTok’s advertising, marketing, and organic reach contributed $24.2 billion to the U.S. gross domestic product. The company’s own operations added another $8.5 billion, highlighting ...

While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral ...

TikTok has until this Saturday, April 5th to find a US buyer, or risk another ban that could heavily impact the businesses that rely on the platform for their marketing strategies. This week ...