Advertising agency leaders say AI is going to speed up production, help with ad targeting, and sort through reams of data in seconds.

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

Stock prices for advertising companies have taken a beating in 2025, with artificial intelligence threatening to change how ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

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To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The world is moving fast these ...

McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business ...