We unpack how brands like L’Oréal Paris, Dior Beauty and Mac Cosmetics ranked in terms of reach, and which influencers had ...

Golloria George is one of the top beauty influencers on TikTok, so when she recommends a brand, we listen. And she’s obsessed with Jordana Ticia. “Jordana’s bronzer is a duo formula, so you get the ...

Who doesn't love a beauty tip that actually works? But if you’re 50 or older, it can feel like a challenge to find someone who truly understands your skin, hair and makeup needs. While influencers ...

Influencer marketing is one of the most popular strategies brands use to reach their target audiences and promote their products. For example, Fenty Beauty collaborated with influencers like Jackie ...

Why do beauty influencers love Australia’s number one best-selling facial moisturiser? Here's what's behind Olay's popular ...

Bath bombs, yes. But also boycotts, protests, and the occasional middle finger to convention. While most beauty brands are chasing clicks and influencer sparkle, vegan beauty brand Lush is one of the ...

So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...