CIGNA Corp. is swapping its stoic corporate logo for one that relies on nature’s oldest symbol of life and stability to burnish the insurance giant’s brand image. The Philadelphia-based health, life ...

As night follows day, cries of “historical erasure” go up across the land when pro-Confederacy monuments come down. The complaints are almost always wrong. Most of the toppled statues, markers and ...

Question: How much did the city of Neenah spend on its new logo? How much more will it cost to fully implement the logo? Answer: Neenah's new logo features an updated image of the old Council Tree, a ...

The story goes that sometime in the early 1970s, the chief of staff to the Oakland mayor walked into work wearing some unusual cufflinks that depicted a modern, simple tree design. A man named Wally ...

When a domestic terrorist killed 11 people at a synagogue in Pittsburgh three years ago, a graphic designer turned an iconic football emblem into a symbol of unity. Pittsburgh is known for two big ...

Since the Conservatives got in to power in 2010 their tree logo has decreased in size and depth every year at their annual conference. The squiggly tree logo replaced the old "torch of freedom" in ...

Another style will join the lineup Thursday through a collaboration with international retailer Snipes. This time around, ...

From today, the tree design will be replaced by a bolder, typographical design to attract younger members. “For the general public the perception remains that the WI is old fashioned and for older ...