A lot of vodka brands had this vibe of backroom boys wearing tuxedos, playing poker. I probably wear a tuxedo more than most 36-year-olds, but that’s not my life. I can do that, but I wanted something ...

Because the Trickster is a subtype of the Jester archetype, we also can see it expressed in the preference of many Americans today to get their news from those who can transmute difficult situations ...

When problems seem overwhelming, the Trickster archetype often is called for. I’ve long been fascinated by its potential for liberation or con artistry. In fact, my doctoral dissertation looked at ...