After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

The food manufacturer said it will drop artificial colors from cereals and food for schools by next year. An effort to use only natural colors in products like Trix in 2017 was abandoned when ...

Sam's Club is among the food makers removing artificial dyes from products, yet hoping shoppers don't notice a difference in ...

“With this red, it needs a little more orange,” Tampow said, mixing a slurry of purplish black carrot juice with a bit of beta-carotene, an orange-red color made from algae. Tampow is part of the team ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...