With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

If Japan has matcha, the Philippines has ube, and the local and global markets can’t seem to get enough of the rich tuber ...

Alexandra Domrongchai is a food and travel writer based out of New York. With years of experience in the restaurant industry, food culture research, and as an avid traveler, she joins Travel + Leisure ...

There's been quite a bit of buzz about ube lately—a purple showstopper of a root vegetable that's popping up left and right on social media and restaurant menus alike—and we must admit we're intrigued ...

Native to the Philippines, ube (Tagalog for tuber and pronounced OO-beh) is a purple yam that has played a central role in local food culture for more than four centuries, and has been gaining ...

Chera Amlag had no idea that her baking hobby would flourish into a full-time profession. But when the Filipina American’s signature ube (Filipino purple yam) cheesecake rose to notoriety, she took a ...

Forbes contributors publish independent expert analyses and insights. I am the Manila correspondent for Forbes Travel Guide. The vibrant and exotic flavors of ube reign supreme in bustling Metro ...

What started as a pop-up coffee cart has evolved into New Jersey’s first shop to blend authentic Filipino flavors with its cups of joe. At Ayala Coffee in Union, flavor combinations include ube ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason. Before we get into it, just know that ube has experienced a true explosion in popularity in the past ...