Cowboy is better known for its sleek electric bikes that you can see in many major cities across Europe. And if you look at the persons riding those Cowboy bikes, most of the time, you’ll see a young ...

21st century cowboys aren’t riding around on horses. They’ve found ebikes instead. At least, that seems to be the hope of Belgian startup Cowboy, which is building a unique style of smart electronic ...

When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests ...

Yep, it’s a Belgian company that makes electric bikes. The version I tested over the last month or so is the bike’s second iteration, but was still an engineering model. Despite this, I didn’t come ...

Belgian e-bike brand Cowboy is in advanced talks to be acquired by ReBirth Group Holding. The discussions come months after ReBirth helped bail out the company during a tough year for the e-bike ...

We’ve seen them on the trails at races for a couple years as prototypes, but Sour’s two all-new steel Cowboy Cookie and Double Choc full-suspension mountain bikes are ready for the big time. Pick from ...

Electric-bike maker Cowboy recently let me spend a couple of weeks with one of their e-bikes. It’s a well-designed e-bike that makes biking effortless, even if you’re going uphill. Cowboy is a ...

The pandemic spurred a boom in electric bikes and other alternative urban transportation modes as city dwellers looked for less-crowded ways to get around their streets quickly and easily without ...

There is a little acknowledged formula that almost every health procrastinator has quietly experienced. It goes something like this: Bikes + hills + peer pressure from onlookers = killing yourself ...