Is Japanese-style hair washing the secret to healthier hair growth? Well, when it comes to beauty, time and time again, Japanese beauty brands, researchers, and creators remain one step ahead. A ...

Japanese hair straightening, AKA “thermal reconditioning treatment,” videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

In this era of infinite beauty trends, a Japanese hair care practice is gaining international interest for its concept of how to wash the hair as opposed to using fancy products. What makes the method ...

We have come a long way in our search for straight hair. While the first straightener was invented in 1909, there were days of using an ironing board to smooth out frizz. Now we have nearly any tool ...

The Japanese are the best people to learn from when it comes to beauty, as they are always one step ahead and deliver finesse results, which the world is now slowly adopting. In today’s chapter, we’ll ...