Social Samosa

Why understanding consumers remains AI’s biggest weakness in A&M

Agency leaders discuss where AI still falls short in marketing, from cultural understanding and consumer behaviour to data gaps, trust and human judgement.
Entrepreneur

Understanding Consumer Behavior Is an Irreplaceable Success Tool — Here’s How to Get Into Your Customer’s Minds.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...
Forbes

Usage Intelligence: The Next Frontier Of Consumer Understanding

Nihal Advani is the Founder & CEO of QualSights, recognized by Crain’s Chicago Business as a 2025 Most Innovative Company. For decades, consumer goods companies have relied on surveys, panels, focus ...