Seufert: My approach to user acquisition probably comes from a different angle than the way most people do it, most studios. I’m only one guy on the team, and there’s no way we can keep on top of ...

B3, an open gaming ecosystem built by Coinbase veterans, has partnered with Chris DeWolfe’s startup Reach Labs to deploy a user acquisition (UA) platform. B3’s Layer 3 blockchain platform harnesses ...

What’s it like managing user acquisition for a consumer-facing investment and financial planning app during an ongoing trade war? A little tricky. Markets are turbulent, trade policies are ...

Web3 platforms face rising acquisition costs and low user retention due to reliance on airdrops and shallow engagement strategies. Klink builds an infrastructure layer coordinating user activity and ...

This article was written by Almedia CEO and founder Moritz Holländer. The concept of ‘reward’ sits at the very heart of video games’ powerful appeal. In presenting players with all manner of quests, ...

Aethir, a provider of decentralized cloud gaming infrastructure, has been featured in a newly released case study by SuperScale, a global expert in gaming user acquisition. The study provides an ...

Turborilla’s Mad Skills Motocross and Mad Skills BMX franchises have surpassed 200m downloads worldwide. Metica led the funding through Metica Fuel, a performance-linked user acquisition financing ...

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adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing ...

AdFlex, ranked on the Top 5 mobile marketing agencies in Southeast Asia for implementation effectiveness and service quality according to Appsflyer, is revolutionizing the performance marketing ...