Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The world’s top 100 most valuable global brands lost 20% of ...

The broadest definition of a brand name is that it is recognized and remembered, either because of familiarity or association. Brand name value can show up in almost every input, with a more ...

Since 2006 over $9.3 trillion has been added to the Global Top 100, now valued at $10.7 trillion NEW YORK, May 15, 2025 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company ...

For almost all car buyers, driving off the lot is the first big hit to their wallet because depreciation is immediate. On average, a new vehicle loses around 20% of its value in the first year and ...

Utkarsh has over 15 years of experience traveling and documenting his adventures through words, photographs and films. Being an MBA, Utkarsh comes from a marketing background. But his quest to travel, ...