Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

The metaverse is rapidly emerging, promising to reshape our interaction with technology and offering solid investment potential. Augmented reality (AR) and virtual reality (VR) are the foundational ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

The global augmented reality and virtual reality in healthcare market is poised for rapid expansion, projected to grow at a robust compound annual growth rate of nearly 30–35% over the coming years.

CBS Texas is proud to announce the launch of its state-of-the-art Augmented Reality and Virtual Reality (AR/VR) broadcast studio, making it the only station in the region to offer this groundbreaking ...

A recent report from ResearchAndMarkets said that the U.S. augmented reality and virtual reality in healthcare market size which was estimated at USD 1.03 billion in 2024 is projected to grow at a ...

Augmented Reality (AR) and Virtual Reality (VR) are technologies that are rapidly moving beyond science fiction, offering a compelling vision for the future of digital entertainment. These ...

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

If you've been intrigued by virtual reality for a while, there are a number of solid headsets to consider. These are the best ...