Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans ...

It is probably a no-brainer." Google Analytics could hurt companies like Web Trends, Web Side Story and Click Tracks, and others focusing on the small to medium-size business market, Peterson said.

Cloudflare announced Cloudflare Web Analytics, a free privacy first analytics service. Cloudflare’s new analytics service available to anyone, including businesses who aren’t Cloudflare customers.

Free services such as Google Analytics, which can be used in any site, are also popular. Companies use Web analytics to find out information about their visitors, including how they interact with ...

It’s offering a free hosted web analytics service, in hopes that advertisers, publishers and website owners will spend time understanding how people find their websites, navigate through them ...

Twitter announced its new Web Analytics service at the TechCrunch Disrupt conference on Tuesday. The product is poised to roll out to a wider audience over the next few weeks. Here’s a look at ...

Microsoft adCenter Analytics service in beta. So I suppose it was inevitable that Yahoo get in on the web analytics action. The company announced today that it is acquiring Tensa Kit, which ...

Adobe Predictive Analytics uses mobile and web data, along with other sources, to aid marketers and data analysts in developing materials and approaches. Adobe was cited as a “Leader” in The ...

According to Verified Market Research, the analytics-as-a-service (AaaS) market is expected to grow to $101.29 billion by 2026.

Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009. Yahoo’s analytics service is a result of the company’s purchase of IndexTools earlier this year.