Despite radio listening often being a passive activity it can prove an effective channel for brands, especially when combined with other forms of media. When listeners are exposed to radio advertising ...

In response to a complaint that a Ready Brek poster implied the cereal was made purely from oats, the Advertising Standards Authority today (8 March) found that Weetabix had breached advertising rules ...

Weetabix has said it is “disappointed” with a decision by the UK’s advertising watchdog to ban one of its television advertisements. The cereal has had its second UK television advert banned in the ...