Too many advertisers view direct response and brand marketing as two separate and distinct efforts, often managed by different departments within an organization. But really, they are two sides of the ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...