According to a First Insight study, 73% of Gen-Z consumers are willing to pay more for sustainable product. Many are also ...

Gen Z is making more money, adjusting for inflation, than previous generations at their age, but their dollars aren’t going ...

Gen Z is blasted for being lazy, but data shows they're juggling multiple jobs, pushing back on burnout, and demanding a ...

Gen Z workers are reporting some of the highest burnout levels ever. But why is this generation so susceptible to workplace ...

Young Americans are rejecting the Republican Party not over ideology, but economics, facing 10.4% youth unemployment and 47% ...

Despite recent improvement, Trump’s popularity with Gen Z remains far below his second term high. Overall approval ratings ...

Data shows Gen Z’s rising engagement with wine is driven by lighter styles, values-focused buying habits, and tasting rooms ...

Skip the socks and get the young person in your life what they really want this Christmas. We tell you what it is—and show ...

Born between 1997 and 2012, Generation Z is currently 13 to 28 years old. While many have already started or finished college, some are just getting ready to apply, and the youngest have yet to begin ...

Gen Z is starting to drink more alcohol, but data shows they feel the need to prepare an excuse if they're not indulging.

Use AI to set spending caps. Split your budget by category and add rules like “no gifts over $40” Add hard-stop banking ...