Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal communication, businesses use SMS messaging to contact customers and market their ...

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...

Phone users have long dreaded the Android green bubble, showing that a text was sent as an SMS or MMS message instead of ...

Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the ...

Even though mobile apps make big headlines, texting is far more widely used. One SMS (Short Message Service) firm, Clickatell, believes the technology offers a robust way for companies to communicate ...

Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...