When Purdue began blasting the news of the “whitest paint in the world” across social media and newsletters, the invention ...

Scientists at Purdue have created a white paint that, when applied, can reduce the surface temperature on a roof and cool the building beneath it. By Cara Buckley Xiulin Ruan, a professor of ...

To stabilize global temperatures, humanity needs to replace the energy basis of industrial modernity. We must build vast constellations of wind and solar farms, lace continents with high-voltage ...

Is white paint racist? Norway’s University of Bergen is exploring that question, asking how the aesthetic of white paint helped the nation contribute to white supremacy and helped “[make] the world ...

Brilliantly whitewashed houses are a familiar sight in hot countries, from Morocco to Greece. In fact, white-painted roofs “have been used to cool buildings for centuries”, said The Guardian. But ...

It reflects up to 98.1% of sunlight and can cool buildings the world over. This is an Inside Science story. Typical commercial white paints reflect only 80% to 90% of sunlight and fail to help ...

A grant funded by the Research Council of Norway explores the impact of titanium white paint — a Norwegian invention — on a variety of factors including national identity and social views of race. The ...