Skin whitening is the use of cosmetic products or services to reduce the amount of melanin, or pigment, in the skin to make it appear lighter. It's a big industry and predominantly targets women of ...

In 2020, the global skin whitening market was reportedly valued at $8.6bn. It is projected to grow to $13.7bn by 2025. If we live in a culture where market size is synonymous with societal importance, ...

For decades, the cosmetics industry in India has made millions selling skin-whitening products to women. Now, it's making more money by convincing Indian men that they should be lighter. Industry ...