'Live sellers' are doing 6-figure sales during marathon, hourslong shows. Their startup costs are minimal, but one personality trait is crucial to their success.

"You're building this community of people that are following a personality. To have a big viewership, you've got to engage ...
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Whatnot’s Schlock Empire Shows Digital Live Shopping Can Thrive in America

In the weird, wild world of Whatnot, the startup defying Silicon Valley’s dismal track record with live shopping, the ...