Shoppers Say: "Wow for wow! This product increases the volume of my thin hair like magic. Very easy to use. Love it!!" Whether you're covering grown-out roots, adding fullness to your hair, or filling ...

A hairstylist can't stop recommending Color Wow for thin hair. Here are the four products he swears by for strengthening and volumizing. Our editors independently select these products. Making a ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. If you’re dreaming ...

TikTok is a glorious place, and nothing can tell me otherwise, not even my screen time 👀. I have perfectly curated my algorithm to show the best viral beauty products (yes, I’m dedicated to the 9-5), ...

If you’ve ever gone to style your hair in the morning and wished that you had time to hit the salon instead, you’re not alone. Whether you have some thinning spots or are battling grown-out roots, ...

AMAZON'S sales are the prime time for saving big on beauty products, and the retailer's annual Spring Sale has some seriously good discounts. One deal that shoppers have been racing to buy is Color ...

Welcome to our new series for TODAY Shopping: Deal of the Day! Every day at 10 a.m. EST, we will reveal an exclusive deal of 20 percent off or more. This deal can only be found on our Shop TODAY ...

I tried the new Living Proof Full Volume & Root-Lifting Spray, Thickening Blow-Dry Cream, and Texturizing Foam on my fine, thin hair. Our editors independently select these products. Making a purchase ...

The beauty dealscape is heating up, with the world's biggest beauty company getting in on the action again. L'Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years ...