China's ‘Netflix' iQiyi is set to open a theme park with virtual reality based on its own shows
Chinese videostreaming platform iQiyi plans to open its first theme park this year — the latest company to bet that local ...
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iQIYI targets 2025 growth through premium content and mini-drama expansion
The company maintained its leadership in the drama category, with two dramas surpassing a 10,000 score on the iQIYI popularity index. These achievements solidified iQIYI's position in suspense and ...
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iQIYI showcases strategic response to TV drama industry trends: short-form content and technological innovation drive growth
During a keynote speech on emerging content formats, iQIYI Senior Vice President Haitao YANG outlined the company's strategic initiatives in response to growing market demand for concise storytelling.