Gone is the iconic red X and globe associated with X Games since the early 2000s. In its place is a black, red, white, and blue color scheme, anchored by a modern-looking X with sharp and rounded ...

AI judging, sports betting and global expansion mark the dawn of a new era Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is ...

X Games is getting an extreme overhaul, adding a league and team component, more events, new logos, gambling, fantasy and ...

On Wednesday, X Games unveiled its new logo, part of a greater rebranding the company hopes will allow it to thrive for ...