Microsoft once tried to separate the Xbox brand from its own identity to compete with Sony and Nintendo during the early console wars.
Microsoft CEO Satya Nadella and new Xbox CEO Asha Sharma have sat down to discuss the future of the Xbox brand, and Microsoft's ambitions from 20,000 feet.
Microsoft (NasdaqGS:MSFT) announced a leadership transition in its Gaming division, with Xbox chief Phil Spencer retiring and ...
1don MSN
Microsoft spills the beans on its Xbox-PC hybrid at GDC while suggesting it's still years away
The AMD-powered box will continue the work started by the ROG Ally X.
Microsoft’s AI-first strategy and new Xbox leadership spark debate after Seamus Blackley questions the long-term future of ...
Microsoft CEO Satya Nadella promises that Microsoft is in it for the long run with Xbox, suggesting that fans might be able ...
Creative Bloq on MSN
Xbox Project Helix suggests the 'console war' is over
Will next Xbox be a console or a PC?
In its first glimpse of the next-generation Xbox consoles, Microsoft has revealed it is developing the upcoming Xbox under ...
Microsoft Gaming CEO Asha Sharma confirms the next-generation Xbox, codenamed Project Helix, will run both Xbox and PC games, signalling Microsoft's push toward a console-PC hybrid platform ...
New Microsoft Gaming CEO Asha Sharma wants to bring Xbox hardware back to the forefront of the company's core gaming strategy.
Why Microsoft's strategic collapse makes Sony the champion, without PlayStation itself having to shine. The current debate in ...
Microsoft's Project Helix console will run Xbox and PC games using custom AMD silicon with breakthrough ray tracing performance. Developer units arrive 2027, while Xbox Mode transforms Windows 11 PCs ...
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