Christmas TV ads in 2023 have delivered a 67 percentile improvement on effectiveness – based on metrics from Kantar, including consumer enjoyment, entertainment and the incorporation of the brand – ...

One British filmmaker is making sure consumers know that Christmas magic is made, not purchased, this holiday season. The emotional Christmas ad created by Sam Teale Productions shows a young widower ...

One British filmmaker is making sure consumers know that Christmas magic is made, not purchased, this holiday season. The emotional Christmas ad created by Sam Teale Productions shows a young widower ...

British Christmas ads are the UK’s advertising Super Bowl, and among the early entrants, this sports retailer scores by creatively avoiding Christmas tropes. I know that most Americans don’t know what ...

A magical Marks & Spencer's campaign starring comedian Dawn French is the early front-runner in the annual Christmas ad battle, generating the most intense positive emotions of any of the festive ads ...

Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday ...

Marks and Spencer (M&S) issued an apology Thursday after posting an outtake from its Christmas advertisement on Instagram, which depicted festive hats in the colours of the Palestinian flag burning in ...