Football teams aren’t the only ones that execute end runs at the Super Bowl. Consider Yellow Tail wine. Anheuser-Busch has exclusive category commercial rights on the Super Bowl, meaning no other ...

Just one week after Casella Family Brands launched its Yellow Tail Super Bowl ad across 85% of the United States, the brand has launched its Australian campaign, focusing similarly on the idea of ‘fun ...

The global marketing boss of Casella Family Brands has said the $5m investment in a 30 second ad for Yellow Tail Wine, was “absolutely” worth the expected 85% viewer reach at the Super Bowl. Casella ...

Australian wine brand Yellow Tail drops its Super Bowl spot. Australian-owned Yellow Tail will be featured in the first half of the Super Bowl in a 30-second spot. It has been nearly four decades ...

"Connect with an emotion that we all really love to experience." That, simply, is how Adrien Colon would advise wine brands to make the most of video as a way to reach consumers. Who, you might ...

Australian wine label Yellow Tail is doing an end run around the Super Bowl, buying up local ad spots of Fox stations across the country for a new, 30-second commercial. The national in-game alcohol ...

The star of this year’s Yellow Tail Super Bowl ad is Roopert, an animatronic kangaroo. Yellow Tail is the first wine brand to air an ad during the Super Bowl in 40 years, and the 30-second regional ...

Forbes contributors publish independent expert analyses and insights. Mike DeSimone and Jeff Jenssen cover all things related to wine. In the run-up to the brand’s third Super Bowl commercial, Yellow ...

Australian wine brand Yellow Tail will return to the Super Bowl for the third time in 2019. The 30-second spot will set the brand back around $5 million and be broadcast to an average of 120 million ...

Hollywood director Harald Zwart calls from the Arctic Circle, where he is filming a Norwegian World War II movie, to talk about filming a Super Bowl ad for Yellow Tail wine. "I’ve got to say, it’s ...