Remember those ads that ran between 1997-2000 featuring a sassy chihuahua who was crazy about Taco Bell? Turns out the Irvine-based company turned down a pitch made in the 1990s by Michigan ad men ...

Gidget, famous for her Taco Bell ads, also acted alongside Reese Witherspoon. July 22, 2009— -- Her bug eyes and sweet face captured the hearts of millions of fast food enthusisats. But more than ...

The wise-cracking Chihuahua who earned millions for Taco Bell Corp. - and some criticism from Hispanics as an ethnic stereotype - has a new slogan: A federal appeals court on Friday ruled that Taco ...