Over half of YouTube's U.K. audience watches via a television set, according to the latest viewing habits report from U.K.
Barb has announced it is expanding its YouTube measurement to include content watched on TV sets. The initiative follows a proof-of-concept test run by research partner Kantar Media in November. Barb ...
Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has started to report TV-set viewing to YouTube channels. This initiative, first ...
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