If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. At first glance, it makes sense. YouTube and Google Search seem like close cousins. Many B2B content teams ...

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial ...

YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and livestreams. YouTube now ...

Search engine optimization (SEO) is based on a set of foundational ideas, strategies, and technical processes that have evolved over time. Although those may be old hat for longtime practitioners, ...