SHENZEN, China--(BUSINESS WIRE)--Leading international toy and consumer products company, ZURU™, launches SMASHERS™, a brand new collectable toy line that gives kids a wacky surprise with every smash.

Earlier this week, the best-selling Smashers collectable brand kick-started an integrated campaign to tap into the UK’s young football fans in the lead up to the FIFA World Cup 2018. Global toy maker ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go-around ...

Zuru, which makes toys like Bunch O Balloons, hit $1.1 billion in revenue last year. But its fastest-growing division is consumer products, where it has launched new brands in diapers and hair care.