Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

Get Pro-Level Earnings Insights Before the Market Moves While Musk's political push and Trump friendship might have been good ...

The perceived value of Tesla is down by around $15 billion over the past year as Elon Musk’s right-wing stance continues to ...

By responsibly engaging with BLK IP, brands can demonstrate a genuine commitment to ethics and sustainability.

Walmart shoppers swear by these Great Value products, saying they rival or even beat their name-brand counterparts for taste ...

According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has ...

The restaurant industry is no stranger to challenges, but the last few years have tested the resilience of independent ...

According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has ...