This specifically refers to decisions where there are perfectly acceptable options in front of us, yet we struggle to choose just one.” McGinnis coined the term FOBO, as well as FOMO, back in 2004 ...

Where it may have started with the bigger things, one day, you may realize you’ve been standing in the breakfast cereal aisle ...

Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

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FOBO, or Fear of a Better Option, causes anxiety and leads to indecision due to the thought that better alternatives are constantly available. This mindset prevents commitment and results in last ...

McGinnis coined the term FOBO, as well as FOMO, back in 2004 when he was a student at Harvard Business School and wrote an article titled “Social Theory at HBS: McGinnis’ Two FOs.” ...

These days, people are generally familiar with FOMO, the fear of missing out. Some have even learned to embrace JOMO, the joy of missing out. But a lesser known (yet related) phenomenon is FOBO.