Meta announced Friday that it's beginning to test ads on Threads. This marks the company's first attempt to generate revenue from its X/Twitter competitor since launching the platform in 2023. The initial test will roll out to a small group of users in the US and Japan,

Meta Platforms Inc (NASDAQ:META). announced the commencement of a limited early test involving the integration of advertisements into Threads, aiming to connect advertisers with its rapidly expanding user base.

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.