Facebook ad tracking enables advertisers to monitor how users interact with their ads on the platform, providing insights into clicks, impressions and conversions.

Google's new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign ...

At this point, it's well known that smartphones monitor a lot of about you. Android devices track and monitor various, ...

Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with ...

Google is finally pushing out its new ad-tracking API, which it says will provide a more private way for advertisers to hit you with targeted advertising. Google says the Topics API is meant to ...

Apple didn’t kill its ad ID this week, which some see as a cause for cautious optimism. But others view Apple’s move to require an opt-in to use its IDFA as the harbinger of, well, a coming apocalypse ...

TV software is getting loaded with ads, changing what it means to own a TV set.

With Ghostery turning 15 years old this month, TechCrunch caught up with CEO Jean-Paul Schmetz to discuss the company's strategy and the state of ad tracking.

It pays to speak up. After being introduced to the ckbk cookbook service, Adam Engst expressed his disappointment in the app asking to track and was rewarded a few weeks later with an update that ...