Google's reign on internet search may not last forever. So, what alternatives are out there, and are they worth paying attention to? Today’s consumers value privacy more than ever before and they’re ...

Earlier this year, Google began its long-awaited cookie phase-out. On January 4, 2024, third-party cookies were switched off for about 30 million consumers. Though only about 1 percent of Google users ...

How companies identify and market to audiences across the digital landscape is undergoing a fundamental transformation. We’re not just talking about one of those back-end technical issues that the ad ...

This time last year, December was shaping up to be the month with the highest number of Covid-19 deaths yet, and data from my company’s platform covering over 200 North American retail clients showed ...

Business cards are an essential and time-honored marketing tool most effective in face-to-face settings, and they are more compact and cost-effective than most advertising alternatives. Designing a ...

Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

Once upon a time, social media platforms were like jet fuel for consumer brands: You could pour a reasonable amount of money into a hypertargeted ad campaign and watch your revenue skyrocket. That ...

It’s time to go bananas, and although the terms email marketing and Mailchimp are nearly synonymous, there are 10 cheaper, better Mailchimp alternatives for email marketing. One of the best parts is ...

Email marketing is one of the most powerful tools for driving engagement and sales. As mid-market brands continue to grow, many are searching for the best Klaviyo alternative that offers similar or ...

Opinions expressed by Entrepreneur contributors are their own. Much has been written about creative agencies needing a toe tag. For years, article after article and expert after expert have predicted ...